Shopping events in United Arab Emirates
The market's real, recurring sale events with honest dates. Where the exact date is announced closer to the time, we say so instead of guessing — no fake countdowns.
Happening now
Amazon Prime Day
OngoingUsually mid-July (Amazon sometimes runs a second event in October)
Amazon’s members-only sale event, usually held over two days. Amazon announces the exact dates a few weeks ahead each year — typically mid-July, with a second smaller event some years in October.
Coming up
Singles' Day (11.11)
UpcomingNov 11, 2026
In 105 days
November 11th — started as a Chinese e-commerce sale day (Alibaba/AliExpress) and is now run internationally by Shopee, Lazada, AliExpress and many other retailers.
Black Friday
UpcomingNov 27, 2026
In 121 days
The day after US Thanksgiving. Originally a US retail tradition, Black Friday is now one of the biggest sale days at online and physical retailers across most of our markets.
White Friday
UpcomingNov 27, 2026
In 121 days
The UAE/Gulf take on Black Friday — major regional retailers (noon, Amazon.ae and others) run their biggest sale of the year on the same weekend as Black Friday.
Cyber Monday
UpcomingNov 30, 2026
In 124 days
The Monday after Black Friday, historically the online-focused follow-up to Black Friday’s in-store rush. Many retailers now run Black Friday and Cyber Monday as one continuous sale week.
Dubai Shopping Festival
UpcomingMid-December to late January (exact dates announced annually)
An annual retail and entertainment festival across Dubai, running from mid-December into January. Exact dates are announced by Dubai’s Department of Economy and Tourism each year.
12.12 Sale
UpcomingDec 12, 2026
In 136 days
December 12th — the year-end follow-up to Singles’ Day, widely run by Shopee, Lazada and other marketplaces across Southeast Asia and the Gulf.
Ramadan & Eid Sales
UpcomingFollows the Islamic lunar calendar — check nearer the date
Retailers across the region run extended sales through Ramadan into Eid al-Fitr. Ramadan follows the Islamic lunar calendar, so it moves roughly 10–12 days earlier every year — there’s no fixed month we can honestly commit to in advance.