Shopping events in India
The market's real, recurring sale events with honest dates. Where the exact date is announced closer to the time, we say so instead of guessing — no fake countdowns.
Happening now
Amazon Prime Day
OngoingUsually mid-July (Amazon sometimes runs a second event in October)
Amazon’s members-only sale event, usually held over two days. Amazon announces the exact dates a few weeks ahead each year — typically mid-July, with a second smaller event some years in October.
Coming up
Late September to mid-October, ahead of Diwali (exact dates announced annually)
Flipkart’s Big Billion Days and Amazon India’s Great Indian Festival — India’s biggest annual online sales, timed ahead of Diwali. Exact dates are announced a few weeks in advance each year.
Diwali Sales
UpcomingTypically October or November (lunisolar calendar, date varies)
India’s festival of lights drives one of the year’s biggest retail seasons. Diwali follows the Hindu lunisolar calendar, typically falling in October or November — the exact date shifts every year.
Singles' Day (11.11)
UpcomingNov 11, 2026
In 113 days
November 11th — started as a Chinese e-commerce sale day (Alibaba/AliExpress) and is now run internationally by Shopee, Lazada, AliExpress and many other retailers.
Black Friday
UpcomingNov 27, 2026
In 129 days
The day after US Thanksgiving. Originally a US retail tradition, Black Friday is now one of the biggest sale days at online and physical retailers across most of our markets.
Cyber Monday
UpcomingNov 30, 2026
In 132 days
The Monday after Black Friday, historically the online-focused follow-up to Black Friday’s in-store rush. Many retailers now run Black Friday and Cyber Monday as one continuous sale week.
12.12 Sale
UpcomingDec 12, 2026
In 144 days
December 12th — the year-end follow-up to Singles’ Day, widely run by Shopee, Lazada and other marketplaces across Southeast Asia and the Gulf.
Republic Day Sale
Upcoming26–Jan 28, 2027
In 189 days
January 26th — major Indian retailers (Amazon, Flipkart and others) run a multi-day sale around the Republic Day public holiday.
Ramadan & Eid Sales
UpcomingFollows the Islamic lunar calendar — check nearer the date
Retailers across the region run extended sales through Ramadan into Eid al-Fitr. Ramadan follows the Islamic lunar calendar, so it moves roughly 10–12 days earlier every year — there’s no fixed month we can honestly commit to in advance.