Shopping events in Singapore
The market's real, recurring sale events with honest dates. Where the exact date is announced closer to the time, we say so instead of guessing — no fake countdowns.
Happening now
Great Singapore Sale
OngoingTypically June to August (exact dates vary by retailer)
An annual island-wide retail sale across Singapore malls and online stores. Exact dates vary by year and by retailer.
Amazon Prime Day
OngoingUsually mid-July (Amazon sometimes runs a second event in October)
Amazon’s members-only sale event, usually held over two days. Amazon announces the exact dates a few weeks ahead each year — typically mid-July, with a second smaller event some years in October.
Coming up
Singles' Day (11.11)
UpcomingNov 11, 2026
In 112 days
November 11th — started as a Chinese e-commerce sale day (Alibaba/AliExpress) and is now run internationally by Shopee, Lazada, AliExpress and many other retailers.
Black Friday
UpcomingNov 27, 2026
In 128 days
The day after US Thanksgiving. Originally a US retail tradition, Black Friday is now one of the biggest sale days at online and physical retailers across most of our markets.
Cyber Monday
UpcomingNov 30, 2026
In 131 days
The Monday after Black Friday, historically the online-focused follow-up to Black Friday’s in-store rush. Many retailers now run Black Friday and Cyber Monday as one continuous sale week.
12.12 Sale
UpcomingDec 12, 2026
In 143 days
December 12th — the year-end follow-up to Singles’ Day, widely run by Shopee, Lazada and other marketplaces across Southeast Asia and the Gulf.